So I think the problem is not the taste, it's simply that people who eat healthy or vegan don't go to burger king in the first place.
If you compare it to garbage fast food, then of course the impossible burger will be better.
One is an ethical position, and the other is self care, which aren't particularly correlated, except that both require self-control.
Whoa there. "Enjoy" might be a bit generous. I might suggest endure. A lot of people eating fast food burgers are not doing it because they enjoy it, but at their cheap prices it is just something they can afford. Yes, there is a large portion of people that "like" fast food burgers, and that might be a number that reaches "plenty". But I would imagine that enjoyment is similar to when I was a broke ass college age person that could only afford ramen and enjoyed it as being better than nothing.
And I love well prepared burgers. I love steak. And I love goldfish. I disagree strongly with your comment.
There's a massive difference between a McDonald's burger and the kind of burger you'd make fresh (or order at a non-fast-food restaurant). It's not a subtle issue of taste. They're just completely different dishes.
I guess the pre-made plant burgers will be close to pre-made meat burgers.
I wonder if you can make your own burger out of soy granules, which I found to be the closest to ground beef when properly spiced during rehydration. I should try that some time.
Tanget: Americans in Germany often say our McD tastes better. I find that fascinating, as McD here tastes absolutely horrible to me.
You could thaw it out, break it down, season it and re-form it. But who does that?
The salt mixed into many pre-made patties makes them increasingly rubbery the longer they sit in the supermarket. The seasonings are usually a crapshoot.
Toppings are a separate matter. Go to town.
There's a whole lot of seasoning going on with well cooked ground beef. When you go to a restaurant and the burgers pop -- this is why.
The most basic seasoning is salt. Unseasoned beef doesn't taste great and when it's cooked less than ideally often excess condiments are used to make up for the lack of seasoning.
When I cook burgers at home I often mix in diced garlic, a tiny bit of soy sauce, cayenne, msg, and rosemary.
One of my kids went through a phase of eating burgers with no toppings at all. Another, noodles with no sauce. It's a preference, but - if the topic is quality of cuisine it shouldn't be surprising that people have higher expectations.
The vegetarian equivalent isn't anything you can buy (in a supermarket anyway), they're all crap, it's making your own with good (non-meat) ingredients.
100x better than fast food "burgers"