My bro is the head tech guy for a cable company. He opposes "net neutrality". For B2B reasons. For him, it's about interconnect fees and fairness. Something like they build the pipes and someone, let's say TikTok, hogs all the bandwidth without paying their fair share.
I have no idea if my bro's narrative makes any sense. My bro also believes The Flintstones is a documentary (creationist). So I usually just smile and nod along when he starts to rant about something.
Whereas my understanding is closer to what you've stated; net neutrality is a B2C policy issue.
Whatever the case, my bro and myself, with our very different understandings and priorities, have no overlap in our positions.