"Fraudulent activity by bots" is a contradiction in terms that sounds like you've just mashed distinct issues together to create an emotionally manipulative phrase. Bots are bots, fraud is fraud. "Bots" are an overstated problem - websites should want to publish their information for every type of consumption. If serving some types of consumers causes too high of a load, then the inefficient code is what needs to be fixed. And fraud is not going to be prevented by a CAPTCHA.

> our scores help reduce the hassle or friction that legitimate users are subjected to

I'm telling you right here, I am a legitimate user and when businesses fall for the garbage story you're pushing, it makes me less likely to remain their customer. Hassling customers with repeated rounds of "click on all the cars" "no you're wrong" is terrible UX. It could be understandable if it popped up after a few failed logins in a row, but putting the nagwall front and center is appalling design.

I look forward to Apple's VPN increasingly demonstrating just how wrong your marginalizing surveillance mindset is.