Eh, the current 3080 can already do 60FPS @ 4k HDR on every AAA title I've thrown at it, and that's with an mITX undervolt build (cliffing the voltage at a point). "60FPS @ 4k is readily achievable" has been sort of the gold standard we've been careening towards for years since displays outpaced GPUs, and we're just about there now. The raw frame difference and memory size is nice especially if you're doing compute on these cards, but these weren't holding the gaming market back, at least. So for those segments, you need some juice to go on top of things. I can see why they advertise it this way.

Personally, people say RT is a gimmick but I find it incredible on my 3080 for games that support it. In a game like Control the lighting is absolutely stunning, and even in a game like Minecraft RTX, the soft lighting and shadows are simply fantastic. (Minecraft IMO is a perfect example of how better soft shadows and realistic bounce lighting aren't just for "ultra realism" simulators.) It's already very convincing when implemented well. So I'm very happy to see continued interest here.