I'm really bored with the professional blogosphere jumping on every random little drama that comes about. I didn't expect it from Ted Gioia. I bet stratechery will have an article on "too many youtube ads!" soon enough.

Youtube ran an experiment on displaying all the ads in one go when watching long videos on a TV. That's it. You can't read anything into their motives, because you have no idea why they were running the experiment, or what the results of the experiment were. What if people preferred watching all their ads up front, instead of pausing the video every 3 minutes to play an ad?