YouTube May Force You to Watch 10 (Or More) Unskippable Ads in a Row
tedgioia.substack.com
tedgioia.substack.com
https://news.ycombinator.com/item?id=32859438 (61 points/4 days ago/142 comments)
https://news.ycombinator.com/item?id=32835071 (100 points/6 days ago/264 comments)
I understand the author's point, but a lot of stuff online really is free! I give away my musical arrangements, my code, and my thoughts all the time, and so do lots of other people. There's all sorts of public domain stuff where people have used their resources to make it freely available to others. You can get lots of really valuable material online for free, really and truly. I'm old enough to remember having to pay, individually, for a book containing each one of Bach's works, and now they're available for free online, along with all of Schubert, Mozart, Brahms, Beethoven, Palestrina — I could not have imagined such a wealth of music when I was a young musician.
It's important to remember that search engines, walled-garden media hosts, and the like are going to worsen your experience to make money, but it's also important to remember that sometimes people do good, generous things because they want to make the world better.
This is "old internet" talk. Remember the JustinGuitar website? It was revolutionary for its time, video-based guitar lessons, completely free!
If that site had been created now, it would be a Patreon-only, "subscribe to me to Twitch" / "join my Twitter spaces" monetized mess.
But a for-profit organization posting content? There's gonna be strings attached.
Life pro tip: Sign up for the family subscription at 15$ a month and create a family of 6 which I share with my friends. Less than 3$ a piece.
So as a Youtube Premium subscriber, I get the benefit of no ads, and the content creator I get to enjoy gets a benefit of a little extra income from my view. Kind of a win-win, if you ask me.
(If I'm wrong about the revenue breakdown, feel free to correct me! I'm not a youtube content creator with direct access to these metrics.)
I wish they would at least improve their god-awful UI. I'd even pay more if it meant basic sorting functionality of my own music library.
Would love your feedback!
Disclaimer: this is my own commercial service.
TIL
Even just for me and my wife, given that we each watch about 1-2h of YouTube per day, paid subscription is a fantastic value, and I’m more than happy to pay instead of adblocking.
I would instantly cancel my subscription at the first sight of an advert, and I'm pretty sure that Google understands that most people would.
YouTube has taught my 14yr old son how to code, and my 12 yr old daughter how to paint and draw with some talent.
Its worth it to me. I'd drop netflix before i dropped YT
But they're saying Netflix etc are going to come up with ads on a paid subscription. So you're not safe anywhere any more.
Incidentally the last time i tried to watch a long video on youtube without ad blockers they showed me an ad every 3 minutes. Fortunately it was a game speedrun so I found it on twitch.
Lots of Twitch streamers put their content up on YT these days and I suspect this is part of why.
Quality has nothing to do with this eh?
Some of it's shit, but you could say the same about Disney's back catalog.
[1]: Personally I think they're right in many of them, but I'm not aligned with the market at large either.
[2]: https://www.cnbc.com/2020/07/02/most-liberal-tech-companies-...
I don't really watch series, I prefer standalone films that begin and end. But I saw the missus watch the same high school drama with a high school drama skin, vampire skin, historical skin etc. In case it's not clear, those were different Netflix original series. Don't see how they were different or original.
They overstepped into broadcasters' turf with House of Cards and other AAA shows created on their own label. That accelerated efforts for broadcasters to pull their shows and build their own platforms.
Meanwhile Netflix pretends that it has no choice but to raise prices despite no longer having to pay $500m/yr or whatever for rights to Friends, The Office, Parks and Rec etc.
The Office was Netflix's single most watched show (https://www.chicagotribune.com/entertainment/tv/ct-mov-netfl...) at the time. They'd rather have kept paying for the content than lose it; "go to one place for most of your stuff" was their key value prop for a long time.
No they wouldn't. They don't own any part of The Office. Leaving their business dependent on third-party inventory suppliers is something every analyst hammered the CEO on during earnings calls.
The whole point of creating their own shows was to be able to free themselves off the licensing yoke and sell their own IP. Not just on Netflix, but also to cable TV stations internationally.
They have done a terrible job in that respect. Modern Netflix reminds me of British TV in the '80s; extremely stale shows with low budgets.
Doesn't matter. Amazon doesn't own a lot of the products they sell, either. It'd be a big hit to them to lose the third-party sellers. Same for Netflix.
> The whole point of creating their own shows was to be able to free themselves off the licensing yoke and sell their own IP.
This is inverting cause/effect. "We're losing the licensed content" was the motivation for building up their own catalog.
If they raise prices again, or God forbid put ads on my sub or require me to hike my price to escape them, I'll definitely cancel and look elsewhere for entertainment. And I have had a sub with them since long before they started streaming (I do miss the nostalgia of the DVDs by mail actually).
With Netflix's DVD recommendation engine back in the early days, I liked most things they recommended. Now, instead of recommending things I will like, it feels like they are just shoving their own content down my throat. It's not just a price issue, it's a time and value issue. More ads do not solve the time and value issues, and in fact make them worse. So I have to agree with you, they're going to see more cancellations.
TBF it's just a reversion to the mean. We payed $100+ cable subscriptions for decades to watch content that was >30% ads.
I'd rather pay that than know that my streaming provider is paying $100m/yr alone for Friends, a show that ended almost 20 years ago.
Of course in terms of breath, a cable subscription is more like Netflix + Disney+ + Nebula + HBO, and the price quickly gets comparable except for the lack of ads in the modern alternatives.
If they ever start throwing in ads to premium, I'll go back to relying on adblock, and if that doesn't work I'll just watch something else. Old TV shows on rotate go quite far.
Could be some test they are running to see what happens if they detect ublock and prevent playback?
You'll just learn to tolerate the ads, or buy YT Premium.
Is this a young person thing? At almost 50, I've found YouTube to be moderately interesting, but I probably watch something on it a few times a month and would effortlessly be able to leave it behind for the rest of my life if it became unusably annoying.
I find the main page without being logged in is filled almost entirely with absolute garbage I have zero interest in and would never watch.
The channels I follow, though, are on topics I find interesting, and generally produce quite good content. I watch YouTube when I just feel like vegging out - it's the modern substitute for "channel surfing". Very easy to find 5 to 12 minute long videos that are interesting, yet not the same commitment as a full tv series. For some hints: Smarter Every Day, CGP Gray, Not Just Bikes, Kurzgesagt, Linus Tech tips, Wendover Productions, colinfurze, Rick Beato, 8bit guy, SciShow..
If you don't veg out in front of the tv anyway, there's no no point of doing it front of YouTube. But if you do, it sure beats watching the last half of a rerun of some random sitcom you've seen a million times.
Content quality has been on a downward trend for years now and the introduction of shorts have made things even worse. People seem to be reusing TikTok videos a lot which are basically content devoid of actual content.
What’s supposedly so ubiquitous on YT that you believe you can’t do without?
-edit-
I guess people do put up some good product reviews, but you can just read a website or the person posting the review could disable ads or something. I'm not sure YouTube is as important as people are making it out to be. It reminds me of Facebook "but how will I do X without Facebook?" Idk, you either don't do that or find an alternative. I haven't had Facebook since at least 2011 or so and I don't think I'm really missing anything. It's just FOMO.
And no, I'm serious about being out if they add ads, I _really_ dislike ads and I've already abandoned several services by now for this reason.
The actual mechanism for recommending content seems pretty good - but the ad recommendations I get are crazy.
Seems the right way to do it from YT's perspective. By recommending things you will like, you are much more likely to keep watching. But the ads are not for you. They are for their actual customers. Your input on that is much less valuable than meeting impression counts for their customers.
The issue is, once you visit a business website or physical location that has a high profit margin you're now captured 100% by them. Companies that sell jewelry for example have huge markups and thus huge advertising budgets. They basically just buy up all your ad impressions.
It's even worse with FB ads. The majority of what I see is an obvious fraud, outright illegal, or a scam of some kind.
The great disruption of automated bid-match advertising platforms was finding a market for all the ads that would have run afoul of television, newspaper and radio standards.
FB's ad management system is also largely automated, and frequently rejects ads, before accepting a version of it that hasn't been modified. It would be hard to create an evidentiary paper trail proving that FB accepted ads that didn't comply with standards.
The joke is that I just bought a car some months ago, so they missed it and missed it.
I don’t know whom you scream at to show me things worth their cost. Instead of showing me things I might want they just force you to watch more ads for terrible things.
I don’t know if you tried to tell them your interests, but it seems like they just ignore them.
It could be an effort to get me to sign up for YouTube premium.... at the expense of whoever is paying for the ads.
If you don't have many advertisers choosing profiles like yours, YouTube's algorithm won't play much of a role in selecting what ads you see.
Please correct me if I'm wrong.
Every ad I see on Youtube shorts is the same scammy "Government of Canada will give you a refund if you do this" type of garbage.
I'm sure they'd love to have Breitling or Nike pay for an ad spot, but those brands aren't going to be interested.
I get the sense I am the demographic they are targeting. No accident.
I think that eventually people may move over to other online video sharing platforms and not until then will you see the increase in ads slow down or reverse.
But for every video that I can, I disable the "Non-Skippable video ads" option. I also disable the "during video" ads if the video is longer.
I don't mind making 0.001 cents every time someone watches one of my videos. But I don't want to annoy the hell out of someone who takes the time and effort to watch a video.
I think this was clear a long time ago, but I guess it's good when someone says it on a fairly widely read blog.
Youtube ran an experiment on displaying all the ads in one go when watching long videos on a TV. That's it. You can't read anything into their motives, because you have no idea why they were running the experiment, or what the results of the experiment were. What if people preferred watching all their ads up front, instead of pausing the video every 3 minutes to play an ad?
Our goal is to develop services that significantly improve the lives of as many people as possible. In pursuing this goal, we may do things that we believe have a positive impact on the world, even if the near term financial returns are not obvious.
-IPO founder's letter
https://abc.xyz/investor/founders-letters/2004-ipo-letter/
Yes, Susan Wojcicki is doing just fine as CEO. The 5th ad for satellite TV service, and the 10th ad showing a pickup truck towing horses up a mountain road will significantly improve my life! /sJust chance/gradual progression, or is there currently pressure to make more money?
Luckily I am waning on useful content. I seem to just be watching Russel Brand and Joe Rogan clips now. I'm replacing this time suck with useful things.