In general, pre-ordering isn’t a great idea. Money is worth more now than in the future, and the quality and price of the game does not change significantly between the last day to preorder and the first day reviews drop.
It's very easy to imagine a bean counter saying "we hit our preorder target, let's cut back our development budget now, release it, and we've already basically maximized our profits on this.
The state of the game industry at large is pretty gross as a result of a lot of the money incentives not lining up around building great games.