I am using Firefox with multi-account containers and uBlock Origin enabled, and I also have an OpenVPN client running, the amount of captchas and distrust I receive from Cloudflare (and their customers, unknowingly I suppose) feels disproportionate.
It's funny to me that these companies most likely spends a lot of time and energy on how to optimize their websites and purchase flows, and they might not know how often Cloudflare puts up barriers and destroy their hard work.