I don't think it's an over-reaction at all. Racial inequality is a hot topic, as well it should be -- it's a given that media outlets will use hot topics as a means to make money; the problem here is that brewing up anger over a supposed racial bias is entirely incorrect and potentially damning for no good reason.
Little effort is needed to provoke outrage about racial discrimination, I think that it's up to good citizens, particularly journalists or those with a 'loud voice' to make sure that they don't stir the pot and create unneeded tensions and hatred for no good reason other than more clicks.
It would take a lot to make me believe that the wording wasn't purposeful.