To be fair, the laypeople are also likely bombarded with advertising about the ballot measure. The advertising will simplify what's stated, and get at some potential consequences of voting yes vs. voting no. There could actually be a benefit with this language in that uninformed voters will actually not vote on it, whereas generally speaking, people vote with complete disregard to their level of knowledge about a subject.

Also to be fair, even if the language was perfectly easy to understand, there's probably at best a 70-30 shot the voters pick the right choice, since people lack the critical thinking skills, and education in public policy and economics to choose what's best.