Task-specific Double communities and interfaces will be the primary difference between Double and competitors. For instance, not all tasks are best, or preferable, when you are on video (e.g., exercising/running).

Additionally, we are building Double with the ethos that you don't need to always "crush it", but doing a little bit is okay too. We want to help you build the habits you'd like to see a little step at a time (one of our key inspirations is Tiny Habits).