This reminds me of Bosch. The majority of the company is owned by the Robert Bosch Stiftung [1] which gets the most of the profit (after reinvestments into the company) to fund educational projects in the sense of Robert Bosch. In my opinion it's a nice concept to use the profits for things that benefit us. There are still other people in charge of advisories but they don't profit from it.
Let us hope that more companies follow the path of Bosch and Patagonia.