Creatives also destroy companies. See NeXT or whatever the weird letter casing was.
It was NeXT that saved Apple with their tools (including Interface Builder and the use of Objective-C) that gave Apple the technological lead that allowed them to grow into the company they are today.
Scott Forstall was the NeXT guy that headed the iOS (née iPhone OS)team and we know how that turned out.
It could have gone the other way too, like how Boeing's purchase of McDonnell Douglas, and McDonnel Douglas's takeover of key Boeing positions ended up eroding Boeing's culture of engineering excellence.
It was also market timing too. The iPhone was not Forstall's first attempt at a device like this. He was part of the team that was trying to develop something similar back in the era of the Apple Newton in the late 90s. And all of that were seeded from two of the three form factors (tab, pad, and board) that Xerox Parc experimented with back in the 70s, along with the mouse, the GUI, and OOP.
I'm not saying Apple made the wrong choice to be reverse-acquired by NeXT, obviously, they've done pretty well. But an alternate universe where Apple acquired BeOS is well within the imagination.
Would a Be acquisition do anything about the hundreds of engineers fritting away at dead ends like Pippin, OpenDoc and NewtonOS? Would it have stopped Apple from selling awful flawed hardware like the Power Macintosh 5000 and 6000 series? Unlikely. It's easy to forget just how ridiculous the Apple Computer of 1996 was. It was a company destined to — and deserved to — be consigned to the history books.
As valuable as the NeXT technology was to Apple, its importance is utterly dwarfed by the actions of Steve Jobs to rip away at the junk and rebuild the company in every sense of the word.
So true. Even though the market share of NeXTStep never got very high, it was a robust, battle-tested operating system that ran on multiple processor architectures with real software like FreeHand and Lotus Improv, an amazing spreadsheet for the time that would hold up pretty well today.
And interestingly enough, one of the main BeOS guys ended up at Apple and worked on APFS.
By comparison, NeXTStep was quite polished, certainly by the time it was available for x86, which is when I used it.
Got killed when Jobs left out of spite.
But that was back when Apple could make very simple hardware do amazing things.
NeXT was mind blowing when you look back. All of that just turned into OSX, iOS, etc. Don’t know that my computer is really any more empowering now. I still mostly just use a browser, mail client, and terminal.
Yes indeed it was. I ran OS X in beta on a G4 for a year as my main OS. It was that innovative and great. Like magically having the “Linux on the desktop” dream come true overnight.
It was clunky and slow at the time but it was so awesome it hardly mattered.
When 2007 rolled around, broadband internet was widely available; search, mapping, social media had caught on. People were ready to take the internet with them in their pocket.
But it's also the only way to move the area forward.
The Xerox PARC vision (tabs, pads, boards, gui, mouse, OOP) have largely played out. Smart TVs have not fulfilled the the potential for boards. As an industry, we collectively turned away from the potential of user-modifiable software (Smalltalk, Hypercard).
AI/ML, VR, AR, as far as I know, wasn’t coming out of PARC. I am not sure they have the same kind of mass market appeal … or maybe, we do not have someone like a Steve Jobs that could bring it to the masses.
[1] https://techcrunch.com/2022/09/12/dont-leave-your-meta-quest...