Yeah, i don't get this. Seems like textbook anti-competitive behavior to me. Doesn't Adobe already have their own version of Figma (XD)?
In the last couple of years Figma has essentially overtaken Adobe and Sketch in terms of designer mindshare and usage. I don’t know a single designer (I know hundreds), that doesn’t use Figma. Of course, I’m focused 100% on software, so I’m strictly talking about product, UI/UX design. Not print or graphic design.
The way I see it, Adobe had to buy Figma.
It's so fucked up though. Just because Adobe has existed for a long time and managed to squeeze their existing customers enough, they been able to stop innovating. And instead of innovating enough to be able to beat their competition (Figma), they'll just buy the competition and continue doing the same thing. Until another competitor appears, rinse-and-repeat.
However, in this case, I have to agree. Adobe buying any product is essentially the death of said product.
Or didn't have to, instead improving what they already have.
I wonder if their aim is to own the designer's pipeline, from raw concepts to sharing finished work, nudging price hikes over time? All within Adobe walls and everyone agreeing to Adobe terms. I'm sure it's all fine and not creepy at all.
A designer recently sent me XD links to review, and for the most part it was a smooth experience to preview those assets and designs. She seemed to like XD.
Other times I get Figma links, and it's gonna be weird if they're both Adobe.
For me I can find one criticism of Figma. It's loose. Gets messy when there's lots of pieces spread out. Sometimes I want an anchoring page, latched, not zoom slippery... just constrained for my viewing control. Figma doesn't want you doing such things, it wants you hovering above a carpark looking down at the free and occupied spaces. That said, I haven't spent a huge amount of time in Figma, I log out quickly.