“Whoever frames the issue first, wins.” —-George Lakoff
“Quiet quitting” is a frame implicitly shaming workers for not providing more than the contracted work.
Similarly, “Quiet firing” could be a frame for employers paying employees the contractual amount without additional compensation for any effort above the contracted amount.
In these terms, employers have been “quiet firing” forever.
Note which frame is being repeated and by whom - as an indication of which frame and interests these outlets represent.
(I did not invent the “quiet firing” counter-frame, I just find it to be a great example of framing the issue)
“If you get your opponent to use your frame, no matter what they say, you still win” — also George Lakoff