> The "visionary/great man" ideal is just good PR.

I reject that proposition. It's how record labels (investors, etc.) gaslight their artists (founders, etc.) into signing bad deals.

The businessman ("anthropomorphized lawnmower"[1]) has excellent PR. What interests him is an ownership stake in your vision and execution.

> “From the beginning of [Dischord Records], people have said that the way we do things is unsustainable, unrealistic, idealistic, and we were just dreaming,” he said. “Well, the dream is now 35 years old, so they can go fuck themselves.”[2]

-- Ian MacKaye (2016)

[1] https://news.ycombinator.com/item?id=10040429 [2] https://www.avclub.com/buttholes-and-lawyers-how-a-lawsuit-t...