Sales, Marketing, and Customer Success are the “Go-To-Market” team.
Go-To-Market or often referred to as GTM is a common term used within the B2B SAAS space. The term is thrown around quite a bit if you work in that sector. Like others said, it is primarily concerned with all things revenue (obtaining and retaining).
Another term for Sales I believe.
That’s correct.
Well its true for me also. When I go to market and end up spending money on useless junk. These people go to market and probably try to sell something similar.