> Later on the current premium will definitely have ads.
I take it you work on the strategy of YouTube?
To get Youtube Original content like Kobra Kai (it moved to netflix in the end)
https://deadline.com/2020/06/cobra-kai-moves-netflix-youtube...
Or for non-premium user will get 5 ads before start of video whereas Premium user will get 1 ad before videos and get youtube originals, background video playback, download videos, youtube music etc. And Youtube Premium Pro users will get all other benefits of Premium users with one extra feature of going completely ad-free.
Do a lot of people want that?
I subscribe to YouTube premium but I've never been tempted to watch any of the original content. None of it is what I go to YouTube for. But I'm a sample size of one.