You're thinking about it backwards, the experiences are what draw them in to then spend money in the other stores after their hour of activity
Online can't quite match on the immediate gratification factor. If you hit the magic sweet spot of things in the right warehouses, you can get some things in a few hours, but if I go to a in-person store, there's no guessing.
If it's wrong or faulty, I can get an immediate replacement or refund rather than waiting on a RMA process.