better question is, why do you find it so distracting?
Either way, I don't think that using "she" as a gender neutral pronoun can be considered distracting advocacy of feminism.
Historically man and he have been used a universal gender neutral pronouns. In most latin languages this is spelled out clearly as proper grammar (e.g., French). In English it has been left ambiguous. That said, one clearly is making the conscious choice to swim against the tide when specifically using 'she' for this purpose, so it's going to distract some people. Though I agree far less than he/she and (s)he.