In the very beginning, "emic" and "etic" are introduced (and defined in plain english inline). They are never used again. The author could have just used the plain english and got on with it.
Giving the author the benefit of doubt, what if the term emic and etic are wider used in the research of organisation performances?
"Outside-in view" is usually used. Also, there are the classic "exogenic" and "endogenic".
Reading the definitions those two words do capture exactly what is being described, while plain english would be much more verbose to do the same. I had not encountered them before but they seem like useful words in this context.