I very much agree with break features into many small pull requests. We merge constantly even (especially) if the code path won't be hit yet. Just get it into production. Makes the code review faster, the complexity lower, and lets you focus on one thing at a time.
I think no tests makes you slower. We paid a bit of cost to start writing tests, but now we can deploy 10 times a day because we know the mission critical stuff is working. It's more about testing the right stuff. Decide what can break, and leave it untested. What can't break should be covered by tests. We do stuff with money, all that is robustly tested. The UI isn't.
Code freezing / weekly releasing is counter to CI/CD. Just make your deployment take less than 10 minutes, and ship code constantly.