I don't think that should be as big of a deal as it is. I'm guessing it's because it's bad for publicity/ads but the whole "people are mad at each other in the comments! Shut it down!" thing that has taken over is dumb.

Have you ever seen how mad people get at each other on the road? Yeah, people suck when they don't have a face in front of them to remind them its a person on the other side. It's disingenuous to pretend that side of people doesn't exist though.