As a business model I understand what Apple is doing and can register the strategy as calculated. As an Apple consumer, I am not that interested.
Sometime after inheriting a pair of AirPod Pros and an Apple Watch I started to feel strange. Then I booted OpenBSD on my own hardware for the first time the other day, straight into the shell and I feel changed by how brutal (as in architecture, aesthetics) the experience was. I find it distracting even to use my MacBook now. The colors, the textures, etc. I just feel different now.
Apple is offering a lot of convenience, apparently. The watch is convenient. The AirPods that dig into my ear canals and make me mistake audiobooks and podcasts for my own thoughts are…disturbing…but convenient as a Bluetooth headset?
As a consumer and user of these devices I just feel somewhere between recognizing these new conveniences but being disturbed by them and distracted even after some time.