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I came here to say this exactly. It was so short-sighted, and that attitude killed the company.

4 out of the 5 people I know with Garmin watches need the battery life while tracking to exceed 8 hours (this watch lasts 1 hour).

I doubt any of them are going to see this and swap their Garmin for an Apple watch.

I think the Apple watch and Garmin are aimed at very different markets and with current technology Apple can't provide what Garmin does without compromising their design.

Can Apple improve its battery life faster than Garmin can improve its UI, app ecosystem, and integration with the world’s best selling phone? I think so. I think Garmin is going the way of Blackberry.

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