I agree with the sentiment of tracing a headline back to the topic's best coverage.

But posting plain studies directly to non-industry forums is often not ideal. The studies are not written for a general audience and rely on jargon, shorthand, assumptions, and shared education that general audience readers are at least as likely to misinterpret as professional science writers.

We like to beat up on science writers for writing poor and misrepresentative coverage of research, but are you sure a bunch of random (and often compulsively contrarian) intellectuals trying to earn internet points are an improvement?

The best of both worlds is probably to find the best coverage, and then add the study in a comment.