Also, what "wider US society" are you talking about? Most people who use software don't ever read any terms or EULAs, let alone know the implications. And the shenanigans that they bring to the table would be laughed out of the room in any physical setting (in fact they already have been laughed out of the courtroom, see the first sale doctrine)
"Here's a machine. You're responsible for keeping it. You must use it with your own electricity and resources. But you don't own it, it's more like a lease. Oh but we advertise it as a purchase and call it that in every public display we make of it, except in our hundred-page legal terms document, which (we know) nobody reads."
Yeah, definitely not unconscionable.
You opened with "I don't think it's a bad thing"