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The only example of "Concept" in the article is "product", yet it talks to great length about it (Concept).

What are some other examples? I really struggle to understand the value of it, and find the lack of transparency here bizarre given how much the espouse this 3 tier system.

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I'm not with IKEA but I've been part of other ontology exercises. Off the top of my head, they are a retailer with physical stores and distribution centers--which could both be categories within the concept "location". They have associates (people), and customers (maybe just "people" again, but maybe a different concept.) I could also imagine transactions or loyalty accounts as other concepts. Depending on how far they go, they could include things like "region" (i.e., region-> has many -> location) or general ledger accounts.

Concepts can go more into products and be actual home furnishings and interior design. IKEA is also a retailer so has things like mandatory store concepts that don't have a digital equivalent.

Product concepts are actually the low-hanging fruit here.

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