I must confess I had to suppress my knee jerk urge to downvote. It almost feels like you're asking "what's the appeal of elegance?" "What's the appeal of Chess, if you want complex gameplay just have complex rules." It almost feels alien that someone couldn't get it.
Here's a simple but perhaps disappointing theory. Painting with a broad brush for a moment, there are primarily two sorts of thinkers: memorizers and logicians. The former have astounding recall, and consequently have no qualms about learning loads of vocabulary. They, for some reason I will never understand, actually delight in learning a foreign language. When they end up in the sciences, it is more often than not some form of biology where knowing all the assorted physiological systems and every cataloged failure mode and the symptoms thereof is of great benefit. The latter can't do any of that, but if you pause for half a second in the middle of a thought they will start trying to complete your sentence by suggesting words. When they find themselves in a foreign country, they figure out how to use the washing machine and vending machines and generally fend for themselves without any help despite not being able to read any of the labels. They might never learn the language, but they quickly figure out which characters mean "road", "park", "river" etc based on nothing more than the subway station names. When they go into the sciences, they tend to end up in math or physics. Newton only makes you memorize 3 things, and from there literally everything else follows if you think hard enough.
So, for the logician type thinker, small languages are just deeply pleasing for the same reason Newtons laws and Chess are deeply pleasing. Those are the antithesis of learning a foreign language. Small coding languages let you know everything while learning as little as possible. The memorizer types must see the appeal of small language the same way I see the appeal of memorizing all the characters in the Chinese writing system. I see no appeal in learning all the characters in written Chinese. Why would anyone ever consider all those characters a sought after feature?