Since you can add parameters to your jobs and run them manually with an auto-generated form, it becomes very simple to create complex tasks and let colleagues use them. You could have tasks to create feature environments, prepare onboarding for new employees, process GDPR requests, all kinds of jobs really.
I do know anything about Ansible AWX, but looking at the documentation, the only thing I can think is that it seems awfully complex when I just want to be able to run script and have a platform to monitor what happens and alert me when it fails.