Such as adblocking (pi-hole like experience without additional gear)
ssh access, printserver, dynamic DNS, VPNs, different routing protocols, vlan support, tunneling protocols, monitoring, home Automation, wireguard, wpa3, OWE (encrypted open wifi), lots of goodies known from other linux distros, etc
Here are some pointers on whats possible: https://openwrt.org/docs/guide-user/start
Edit: added examples. And er, that stuff is ordinary for me :-)