That reminds me... I had a female friend who would likely be considered attractive to most. She was yammering on about how terribly interesting this guy was who she met online. He kept asking such interesting questions, and gave her a "personality test" about a cube in the desert, and a ladder, and...

Several months later, when I was reading The Game, he got around to describing exactly this 'test'. I laughed for quite some time.

Apparently, PUA cheesiness works online, as well.