2. The same or faster than Lightning
3. Either none or higher quality than Lightning
I don't need to see the specific cord - Lightning only carries USB 2.0 and compressed video streams through a weird proprietary protocol. The base spec for USB-C cables is USB 2 and low-speed charging - i.e. equivalent to Lightning for everything but video out.
The main complaint about USB-C that people have is that there's no consistent labeling for the cheap-o base-spec cables versus the ones that actually have high-speed data lanes in them. This doesn't matter for the USB-C vs. Lightning debate, since charging and data will be the same or better and video requires a special cable or adapter in either case.