1. Embrace - come build on our open APIs! Make us more relevant! All welcome! It’s not going to be like Twitter.

2. Extend - That’s a nice feature you’ve got there, shame if someone were to copy it.

2a. Hey podcasts are much cheaper to produce than songs, we can make our own, and people will spend their time listening to those instead of expensive licensed music. Buy all the podcasters, control what they say! Selection for Societal Sanity!

3. Extinguish - you keep calling the APIs that make us pay licensing fees. We can’t push our own content if we don’t control the UI. Albums are expensive, you should REALLY try our cheaper playlists. No? Then good riddance.