Sure! It's actually two businesses but they work in tandem; a registry (Neuenet) and a registrar (beachfront) on the Handshake blockchain/protocol (a decentralized alt-root…I know, bear with me). When the software I'm building is solid in production, it will be open-sourced (alongside a hosted service).
As an example, let's say you owned the Handshake TLD .testmasterflex…you'd be able to create SLDs (domains) and manage everything quite easily with my software. Currently, Handshake is in its second year and the ecosystem is quite barren so it's not friendly for non-devs. I have ~1k TLDs and setup websites secured with DANE and DNSSEC for ~900 of them. It was tedious, to say the least.
You may be thinking, “Okay, but hasn’t this been tried before? What makes Handshake so different?”
What I’ve gathered is, while alt‑roots have come and gone over time, Handshake came along at a great time; with a bunch of investment and an incentivized rollout to get developers interested in building upon it…and it’s working.
We’ve got ICANN‑accredited registrars like Porkbun, Encirca, and Namecheap selling Handshake domains. Namecheap even owns a handful of Handshake TLDs! The parent company of Porkbun, Top Level Design, operates .gay and .wiki on the ICANN side and claimed those names on Handshake. On top of that, we’ve got plenty of Handshake resolvers for your OS/platform of choice: macOS, Linux, Windows, iOS, Android, whatever. If that’s not support, I don’t know what is.
Anyhoo, lemme get off my soapbox to share some links.
- https://blog.neuenet.com/post/why-get-a-tld
- https://neuenet.com/
- https://blog.neuenet.com/
- https://twitter.com/neuenet
- https://twitter.com/beachfront_