Ask a subscriber to Vogue magazine if they'd prefer a copy with or without ads, both the same price.

9 out of 10 will take the ads, because the ads are beautiful and part of the content, but they are still ads.

That aspect of print advertising has not yet made the transition to digital. People love ads for stuff they like, are interesting, or/and funny.

The solution will not be to remove ads, it will be to improve ads.