I kind of see it like saying "I want to buy something on your website - but I don't want to give you an email address or credit card!" Obviously not a perfect analogy, but really, you are going on their turf and utilizing their services. If you don't want to play by their rules, don't patronize them.
We've long established that companies don't have a right to "play by their [own] rules." For example, in the US a mall cannot discriminate on basis of race, and it must follow ADA, OSHA, and other requirements.
Remember, companies exist only because of government regulation. They exist because otherwise individual people (the owners) would be responsible for mishaps and debts, and that's too much risk for most people. Since we set the law, companies must abide by our rules.
And that leads to an entirely different discussion on the influence of companies on lawmaking.
It's akin to placing the EULA into a sealed box, and writing on the box: "By opening this box, you agree to the terms of the EULA inside this box."