It's bigger than most cars you'd find in most of the world. Where's your threshold for "big"?
There's many different ways you could think of something as being "big", but in this context I believe either volume, mass or even drag coefficient is what is most relevant to the thread.
RAV4: Cx ~ 0.32, weight ~ 1700 kg
Ford F-150: Cx ~ 0.56, weight: 1900-2500 kg
It's a small car for Americans, and a medium-sized car for Europeans.