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>All the others have gone down the path of "how do we trick people into transferring their money to us?". In that sense, Apple is exceptional.

Apple Computer? The credit card issuing, sharecropper mobile platform company? That Apple?

Yes, they also make very nice hardware and some decent software I happily use.

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Technically Apple doesn't issue the card, Goldman Sachs does. It's also a pretty damn good product as far as credit cards go (and I've used them all). I ended up canceling all my other cards. The only feature the Apple one lacks is the ability to generate card numbers like privacy.com or whatever.

So... should we let Apple white-label preexisting services until everything is sold with Apple as a services layer? I'm not trying to be reductive here, but that does seem to be what you're describing.

It’s got that. You can open Wallet, go to your card, hit the button in the top right with numbers and then there’s a button to get a new card number. I haven’t used it, so maybe it’s not instant or something.

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