This comment makes no sense to me for two reasons: 1) They're doing something wholly different than Apple; they're not trying to make The Phone (TM), they're trying to make a bunch of phones that fit different needs, and 2) They already compete. And quite well, I might add, since they're the global leader in smartphone sales for the most recent quarter. http://www.engadget.com/2011/11/15/gartners-q3-2011-smartpho...