As a few previous bloggers have pointed out (http://digithoughts.com/post/12962540298/apple-vs-samsung-pi...), Samsung needs to seriously simplify its message and product line if it wants to compete.
This comment makes no sense to me for two reasons: 1) They're doing something wholly different than Apple; they're not trying to make The Phone (TM), they're trying to make a bunch of phones that fit different needs, and 2) They already compete. And quite well, I might add, since they're the global leader in smartphone sales for the most recent quarter. http://www.engadget.com/2011/11/15/gartners-q3-2011-smartpho...
If Samsung can win the bottom of the pyramid from Nokia, they don't need to compete directly with Apple, and it's a far bigger market.
I like that they make multiple phones. But at a certain point, they're overextending. Surely you agree they need to pare it down, even a little.
You're right- when people want a phone that's not an iPhone, they will look at the Samsung phones. But consumers who want a phone because the image they think it will portray will get the iPhone. It's a status symbol. A Samsung phone doesn't have the same effect. But with this ad, Samsung looks like they're trying to become an alternative to Apple. They need to get their act together and decide who they really want to be.
I never get this "Not like Apple, must be bad" mentality.
How young/hip are you? There's a huge market on Facebook, and a huge market that believes Facebook is the Internet. Facebook sells phones.
[EDITED for clarity]