It sounds very strange to start a company to do something you don't initially believe in (although it sounds like you are a believer now). If it wasn't about creating something you wanted to exist, what was it that drove you to create Boostly?

My guess: some combination of believing it could be a good business while helping restaurants.

Now that you know it works, do you plan on expanding beyond restaurants? Wouldn't you like to send text messages from car dealers, record stores, dry cleaners, grocery stores, clothing stores, taxi and ride share companies, landscapers, HVAC service companies, dog walkers, barbers, book stores, home improvement stores, electronics retailers, and so on? You could have phones buzzing with commercial messages a dozen times a day!