This was/is the sentiment of myself and a majority of our developers from a consumer standpoint. It's a curious experience being your product's chief skeptic. It's also been interesting to observe the number of consumers eager to participate, along with the degree to which it works on behalf of our restaurant customers. A few months ago my skepticism decreased when one of my favorite local pizza joints became a customer and I found myself ordering a lot more with them despite my aversion to being "marketed to". Fortunately, food quality appears steady so far .
One of the things I look forward to with more bandwidth and runway is to craft the product in a way that may even appeal to the segment of the market that shares our preferences. In the meantime, thanks for taking time to share your perspective.