I read the original post but not much of the discussion. I was referring to the anecdote story at the beginning of the post. I believe even in the US, bleaching your skin has been an obsolete practice so I am not sure which point the anecdote was supposed to make.

Millions or hundred of millions of people using the phase "people of color" doesn't make it correct, especially in a skincare context. I don't call myself colored (I am Chinese) and my black friends don't call themselves colored, my Indian friends don't call themselves colored. This is a nerd's forum so I tried to be nerdy about it.