I 100% agree. This is a very nuanced and difficult topic to discuss as a for-profit company. But I'll say this:

First and foremost, we want to spread awareness about skin bleaching/whitening practices. This includes its ties to white supremacy and systemic racism. It's astounding how few people know about it given how pervasive it is. Second, we want to provide safe alternative solutions for people of color who wish to fade dark spots and scars without toxic bleaching ingredients. Third, we are a business, so of course we want to sell product.

We definitely plan to support anti-racism more broadly; however, we are still determining where and how to best support with the resources we have. I'd love to hear any ideas you may have on this topic!