If that's what customers want and are ready to pay for, why not deliver it to them?
> Our proprietary blend of acids (glycolic, lactic, tranexamic, and azelaic) exfoliate and resurface the skin
Uh?
https://en.wikipedia.org/wiki/Azelaic_acid#Whitening_agent
https://pubmed.ncbi.nlm.nih.gov/28669590/
> "As interest in skin beauty increases, the development of new skin whitening agents has attracted substantial attention; however, the action mechanism of the agents developed so far remains largely unknown. Tranexamic acid (TXA) is commonly being used to reduce melanin synthesis"
Maybe you are already delivering what the market wants, just by a different name :)