Ah, this section?

> As both new and old brands jump on the now-trending bandwagon of skincare for colored skin, most are simply adding token brown models to their campaigns and “brownwashing” existing products— changing up an ingredient, putting “for dark skin” on the labels, and claiming to target problems like hyperpigmentation.

Right, like "problems like hyperpigmentation" does sound like that. Amusing, freckles are a form of hyperpigmentation and I don't think they're considered unattractive.

Still, if people want to take action on this aspect of their faces, then better they use safer tools.