One thought, you mentioned Skin Type 3-6 in one of the products. Do you have a description of that anywhere? Most Google results for "skin type" focus mainly on how oily your skin is. Having some sort of literature directly on the site may help. Though tbf I'm speaking as a man, I'm not sure how well known it is for your target audience.
And we are referring to the Fitzpatrick Skin Types, which are definitely not well-known. Great tip to clarify this better in our messaging.
Some more about Fitzpatrick Skin Types: https://www.healthline.com/health/beauty-skin-care/fitzpatri...
Nothing explicitly wrong with a feminine-first vibe, but I don't see anything particularly masculine, or even neutral on the site. Seems more like a repackaging of traditional white women marketing, but for darker skin.