Co-founder at Kitemaker here. You're exactly right. However, when people start micro-splitting deliverables down into tasks, those metrics and outcomes tend to get lost in the shuffle.

The way we're structuring things in Kitemaker (large, collaboratively edited work items) is an attempt to prevent that. But of course it's not the only way to achieve it.

Awesome if you can make it work in your current tool of choice! As the article mentions, another way teams have solved this is by augmenting their issue tracker with a document-based tool like Notion or even Google docs and motivating their team to stay on top of those outcomes.