This is how it is, every time a user gets familiar with _concepts_ of his/her user interface, such as a minimize button, a window, a taskbar, it is "re-invented" and changed. No longer is there a minimize button in latest Ubuntu, the taskbar is no longer a taskbar its some weird form of activity with grouping bar in Windows 7.
All the concepts of the user interface such as buttons and scrollbars are exchanged, the basis of what a user _interfaces_ with, is changed. A great suprise then when a user has to relearn everything and gain new concepts just to use a new tool or web a new website. Many just dont go down that way and stick it out with facebook as "the internet".
Tip for UI designers: Stop designing, stop your user-interfacing design, there is one already which the user knows. Focus on _your_ data and fit it into the old and tried concepts of buttons that look like buttons and have only one function, not also state "button is staying pressed in", thats a checkbox. Darn it.